offering your item internationally you should

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On eBay you run your auction for a specific duration. Currently Adrian Dantley Big Tall Jersey , the options are 1, 3, 5, 7 or 10 days.


But which duration is best for your auction?


In this article, I'll give you some pointers designed to assist in answering the question.


You might wonder why you would ever wish to have less than the maximum exposure i.e. 10 days? Surely running your auction for the longest time would give bidders more opportunity Rudy Gobert Big Tall Jersey , and therefore a higher sale price would result? Certainly would appear to think so, as they currently charge a fee of .20 for the privilege of operating a 10 day auction.


However, if you have a very popular item or if you have many identical items to sell, it may pay you to have a shorter auction duration. Also, it pays to consider the end point of your auction very carefully. In addition Karl Malone Big Tall Jersey , if you are running a Fixed Price auction, there's a little trick you can employ to give you extra exposure.


So, let's review the elements to consider in the setting of your auction duration.


a) Startend day of auction


In my experience, for most categories, the weekend is by far the busiest viewing period on eBay. I would estimate that around 50% of views of my auctions take place on Saturday and Sunday. In setting auction duration John Stockton Big Tall Jersey , therefore, the weekend peak could be important to your success.


If you can arrange to end an auction on Sunday night, you get the benefit of those who wait until the end of the auction to bid, plus the enhanced viewing traffic numbers which appear during the weekend.


This means if you're posting an auction on Tuesday night, a 5 day auction could be good.


Having said that the weekend is the busiest for most categories Donovan Mitchell Big Tall Jersey , some could benefit from a midweek closing date. Items in this category would include those in which goods are offered for business users.


If your item is targeted at businesses, you want people to bid for your item while they are at work. In these instances, make sure your auction covers working days, and concludes during work time. It has also been found that office equipment and supplies sell well in the morning.


Be conscious of the time when you post your auction, as this is the exact time it will finish a number of days ahead. There's potentially a great deal of difference between an auction closing at 10 o'clock on Sunday night Mike Conley Big Tall Jersey , and 10 o'clock on Sunday morning. If you can pitch your auction to be the former, you could benefit significantly from those extra weekend viewers. (Note the section on Time Zones later.)


b) Known popularity of the item


If you know your item is very popular, and your past experience shows that you will always sell at or more than the price you want, even outside of normal peak periods, then a 1 or 3 day auction could be appropriate. The benefit of a 1 or 3 day sale is that you can sell more items Jeff Hornacek City Edition Jersey , more quickly.


c) Awareness of eBay sort facilities after searching


Whenever eBay's search is used by an eBayer, the default is that it returns auction titles in the order of how long auctions have left to run. Auctions which have minutes, or seconds to run, will appear first in the returned list. Auctions which have 9+ days to run will be at the end. And the list may run to many, many pages.


Experience has shown that eBayers tend to look only at one or two pages in returned lists. This means it is important you get your auction onto these first two pages at some point in its life - another reason why a 1 or 3 day auction might be better than a 7 or 10 day duration.


Be aware too that a high proportion of bidding activity takes place towards the end of an auction. This is natural. Buyers are on the lookout for bargains. If they can nip in with a bid at the end of the auction Pete Maravich City Edition Jersey , they might get the item at a good price and there may not be time for others to top their bid. (Buyers can also use "sniping" software, designed to place a bid at the latest possible time on auctions which are of interest to them.)


However, the searcher can easily re-order the returned titles list. A popular option is to re-order the list into "newly listed" sequence. The top of the list will now show auctions which have been newly added to eBay. This is why there is sometimes a blip of bidding activity at the beginning of an auction as well as at the end.


d) Time Zones


eBay's default is to commence your auction from the time you submit it. As you know, this means it will terminate at that exact time, the number of days ahead that you select as the duration. However Adrian Dantley City Edition Jersey , if you're offering your item internationally you should give consideration to the time zone you're aiming for in terms of auction finish point.


For example, in the USA half of all eBay members reside in the Eastern Time Zone. So an auction ending at 10pm Pacific Time is fine for west coast eBay members, but over on the east coast this is 1am! So you're effectively losing around 50% of potential bidders at a critical point in your auction.