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How To Get Your Client's Attention Marketing Articles | February 6, 2005
?Sorry, I was miles ... many times have you said that?It happened to me just the other day. I was walking down the High Street Courtney Lee Mavericks Jersey , thinking about the things I needed to do ( go to the bank, buy som


?Sorry, I was miles away?.

How many times have you said that?

It happened to me just the other day. I was walking down the High Street, thinking about the things I needed to do ( go to the bank, buy some milk? ) and trying to decide whether to treat myself to a sausage roll for lunch ( this is a fascinating glimpse into my daily life, isn?t it? )

Anyway Steve Nash Mavericks Jersey , I was lost in a world of my own.

I was vaguely aware of people around me. I could hear voices but I wasn?t taking in anything they were saying. I assumed they weren?t talking to me so it didn?t matter. I was so involved in my own thoughts that I didn?t realise that someone was trying to get my attention.

I gradually became aware of a voice right next to me saying, ? Alan?ALAN?ALAN!! ?

Eventually the voice broke through my daydream and I realised it was a friend of mine standing next to me. I don?t know how long he had been calling my name but, from the look on his face, it had taken him a while to get me to hear him.

What does this have to do with the price of fish, you may ask?

Well, it occurs to me that this situation is marketing in a nutshell.

My friend was having the same problem we all have when we try to attract the attention of potential clients. Most of the time Jason Kidd Mavericks Jersey , they?re just like I was the other day, lost in their own thoughts, oblivious to most of the messages we?re trying to get across to them.

If we?re speaking, they may be vaguely aware of our voices but, for the most part, we?re just part of the background noise. They assume we?re not speaking to them so they don?t have to listen.

Unfortunately Boban Marjanovic Jersey , most business owners don?t seem to realise this. For example, take networking events. So many people seem to think that, just because a person?s eyes are open, they must be listening. They go on and on about themselves and what they do, completely ignoring the fact that the other person is far away in their own little world. Nothing they say actually gets into the consciousness of the person they?re talking to.

If you want to get someone?s attention, you need to break into their reverie and make them listen. You need to stop them in their tracks Delon Wright Jersey , smack them between the eyes, interrupt their train of thought ( clever how I got the name of the business in there, eh? )

Think back to the day when I was walking down the street. How did my friend get my attention ( eventually )? By saying my name over and over until I realised that he was talking to me.

How does this apply to marketing? Well, you need to make sure that anyone you?re speaking to ( or writing for if it?s a letter, brochure or website ) knows that you?re talking to them specifically. You need to break through the background noise so they hear you.

You can?t use their name, unless you have some weird sort of business that only applies to people called Kevin or Angela. But you can identify them in other ways. You can identify their situation Justin Jackson Jersey , the problems they have, the way they?re feeling, the thoughts going through their heads. And the more closely you identify these things, the more likely you are to get their attention.

One way you can do this is by using rhetorical questions. These are really powerful for two reasons. Firstly, they force people to respond in their heads. It?s hard to ignore a question, we?re programmed to answer. That?s why so many public speakers use them to engage their audiences.

Secondly Kostas Antetokounmpo Jersey , they identify the people you?re talking to. For example: