Focus Your Marketing Target your market wit

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Allergies are a key concern for you and your family when deciding on your new pet. If someone in your household is allergic to an animal, trying to keep one of that type as a pet can create problems, especially if the symptoms cannot be controlled by medication. However, don't let allergies automatically stop you from pursuing a pet. The person affected will likely not be allergic to all animals. Also, contemplate a less traditional type of pet such as a lizard or rat.

Initial investment budgets are another piece to think about. The price of the animal is the first thing that comes to mind. A rodent or reptile will be far less costly than a dog. Second to consider is the equipment such as a cage or kennels Tomas Tatar Jersey , leash and collar. Third, and sometimes forgotten, is whether veterinary care will be necessary. A puppy or kitten will need several visits for immunizations in their first year, but a rodent will likely never need vet service.

Continuing costs will also need reflection. Ask yourself how much you can afford to spend on a monthly basis to feed and care for an animal. A large animal will obviously be much more expensive to feed than a tank of fish. Also, small critters Alex Tuch Jersey , like hamsters or parakeets do not require veterinary check-ups or shots, so there will be little or no future expenses for those types of animals.

The current pet supplies market is enormous. Do not feel overwhelmed by all of the choices. When you first get your new family pet, buy only the items you initially need. For instance, if you're getting a cat, a month's supply of food Nate Schmidt Jersey , one or two toys, a collar and a litter box is enough to get started. You can later purchase extra toys, a scratching post, or other accessories. That way your initial purchasing budget will be more manageable.

Take into account how much space you need for the pet you are considering. An animal that lives in a tank or cage will be terrific in any size home. If you live in a an apartment, this type of pet may be the best choice for your family. Perhaps you have a large yard. In that case Jonathan Marchessault Jersey , you could accommodate even the largest dog. In this situation, the amount of room you have does not need to be a key factor in your decision process.

Before you finally decide on a pet, think about how much love and friendship you want to give and receive from your animal. If you are hoping to find a companion, dogs, cats and even birds make an excellent choice. These types of animals will form a bond of camaraderie with you and your family. However Brad Hunt Jersey , if you are away from home frequently or do not have the desire for connection with your pet, a better choice may be a hamster, guinea pig or other small creature. These types of animals do not need relationships to be happy.

You are making an exciting decision, so think carefully and keep these things in mind as you proceed.
Are You Using a Chess or Checkers Small Business Marketing Strategy? Marketing Articles | March 2, 2005

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player?s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.



Chess is a more complicated game than checkers as there are more variables. Therefore William Karlsson Jersey , much more thought and concentration is required to win a game of chess than is required to win a game of checkers.


Like chess, marketing your business is a complicated endeavor. A successful chess player anticipates future moves and will position his pieces in such a way that each piece helps add strength to other pieces already in place.


A successful marketing strategy is no different than a winning chess strategy. Every move you make must reinforce previous and future moves. Instead of rooks, bishops and queens the moves made in the game of marketing are made with advertisements, web sites, marketing messages David Perron Jersey , brochures and so on.


As a small business owner you don?t risk losing pieces to your opponent you risk losing business to your competitors.


Great chess players have a strategy that helps them win with consistency. Here?s a marketing strategy you can use to consistently win new business.


Focus Your Marketing
Target your market with a marketing message that speaks directly to the population you serve. A marketing message is a phrase or sentence that clearly demonstrates who you help and the problems you solve.


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